Matt Clifton

Matt Clifton has over 24 years of sales and marketing experience, spanning a variety of media disciplines. During his career he has held roles at reputable companies including The Financial Times, as well as being fortunate enough to be one of the first employees outside of the US for Facebook, where he was the Head of Product Marketing EMEA for SMBs, and built an affinity for not only growing businesses, but doing so at scale.

After 12 years at FB Matt took his passion for growing businesses, with his love of community and became the CEO of Product Earth, the UK's largest Cannabis & CBD experience in the UK. During the pandemic, where events could not take place, Matt seized the opportunity to provide a much-needed service to the industry, by launching a marketing agency dedicated to natural medicines and wellness, Milk & Amber. He has demonstrated his skill set by delivering three first-of-it's-kind patient acquisition campaigns for Drug Science on Meta and now boasts a diverse portfolio of clients spanning the global cannabis industry. Product Earth was back in 2021 and in spite of the pandemic has seen 50% yoy growth since and continues to be the market leader in the space, continuously innovating and focusing on the end user experience.