Date: June 2023
This CTA member is a well-established natural products wholesaler with a strong track record in supplying high-quality products for health and wellbeing. With over 12 years of experience, the company is dedicated to delivering the very best natural products to their customers. They are included in the FSA Novel Foods list for CBD.
Their extensive range of natural products caters to various customer needs, offering both internal and external applications. They provide expert advice and training to ensure their customers get the most out of their products. Their target customers include health food shops, pharmacies, and retail outlets. Additionally, they have a thriving online platform with a loyal customer base.
The Member operates on a revenue model that involves supplying their customers with a wide range of high-quality products at competitive prices. They have established themselves as a trusted brand and have developed strong relationships with their 1,085 customers, including a health food shop chain with 100 stores. Moreover, their exclusive partnership with a large wholesaler in Northern Ireland for their CBD brand has been highly successful.
They have achieved consistent growth and aim to continue expanding their customer base and product ranges in the next 12-36 months. Their recent market launches have shown promising results, and they are currently finalising an exclusivity agreement with a major wholesaler in Barbados to penetrate the Caribbean market with their vegan foods and CBD range.
To reach their target audience effectively, they utilise their dedicated sales representatives, regular phone communication, and strategic marketing materials. Their unique selling proposition lies in their high-quality natural products and their deep industry knowledge. They have identified opportunities to further develop their customer base, source new products, and increase their marketing efforts.
While they acknowledge that their marketing budget is currently a weakness, their strengths lie in their wide product range, high-quality offerings, and loyal customer base. They are also proud of their knowledgeable sales representatives and meticulous warehouse manager who ensure orders are accurately packaged and organised.
The Member presents an exciting opportunity for investors and buyers looking to enter the natural products market. They invite interested parties to review the attached documents and explore this compelling investment opportunity with us.
Thank you for considering this proposal. They look forward to discussing the potential partnership further and demonstrating the strength and potential of their business.