2. Impactful Communications
Physical presence over digital clutter?
Impactful Communications
Letters to Members of Parliament (MPs) can often be perceived as more impactful than emails for several reasons, especially in the context of conveying messages from businesses or constituents. This perception is based on both the tangible nature of letters and the norms of communication within political offices. Here's why letters might be considered "better currency" than emails in certain contexts:
Physical Presence:
A letter has a physical presence, making it more likely to stand out among the digital clutter. An MP's office receives hundreds, if not thousands, of emails daily, making it easy for individual messages to get lost in the volume. A letter, on the other hand, demands physical handling, which can help ensure it receives attention.
Perceived Effort and Seriousness:
Writing and mailing a letter is perceived as requiring more effort than sending an email. This added effort can convey the sender's seriousness and investment in the issue, suggesting that the matter is of significant importance to them. It demonstrates a level of commitment and thoughtfulness that can be persuasive.
Formality and Professionalism:
Letters are often viewed as more formal and professional than emails. This formality can lend an air of gravity to the communication, signaling that the matter is being addressed with due seriousness. In the context of business communications or when raising significant policy concerns, this professionalism can be advantageous.
Retention and Reference:
Physical letters can be easier to file and reference in a tangible manner. While digital communications are searchable, the act of physically handling and storing a letter can create a more lasting impression, making it more memorable when an MP or their staff is considering related issues or preparing for debates and meetings.
Security and Authenticity:
Letters can be perceived as more secure and authentic than emails, which are more susceptible to spam, phishing, and other security concerns. A physical letter, particularly one sent on official company letterhead, verifies the authenticity of the sender in a way that is more difficult to replicate online.
Emotional Impact:
The tactile experience of reading a letter can have a stronger emotional impact than reading an email. The personal touch, the knowledge that someone took the time to write, print, and mail a letter, can make the message more compelling and the issues more relatable.
Constituent Engagement:
MPs are keenly aware of their constituents' concerns and interests. A letter, particularly if it mentions the sender's local connection or relevance to the MP's constituency, may receive more attention as it represents a direct voice from the people the MP has been elected to serve.
Despite these advantages, it's important to note that the best method of communication can depend on the context, the urgency of the matter, and the preferences of the MP's office.
Some offices might prefer digital communication for its speed and efficiency, especially for scheduling or brief inquiries. However, for impactful communications, particularly those aiming to influence policy or garner support for a cause, letters can indeed be a powerful tool.