CTA Ambassador | Cannabis Trades Association

A CTA Ambassador is an individual recognised by the Cannabis Trades Association for actively supporting the growth, credibility, and professional standards of the cannabis, hemp, and wellness sectors.

Ambassadors play an important role in strengthening the Association’s reach by helping to introduce businesses, stakeholders, and decision makers to the CTA before formal membership conversations take place.

This is not a formal employment or representative role. Instead, it is a recognition of trusted individuals who help promote awareness of the Association and encourage engagement across the sector.

The Purpose of the Ambassador Role

CTA Ambassadors help advance the Association’s work by:

Encouraging suitable businesses and organisations to consider CTA membership
Introducing potential members to the Association ahead of formal discussions
Promoting awareness of the CTA’s standards, campaigns, and initiatives
Supporting sector credibility through professional advocacy
Connecting stakeholders, policymakers, and industry professionals with the CTA
Sharing CTA updates, events, and resources within their networks

The role supports both sector development and responsible industry growth.

Who Can Become a CTA Ambassador

Ambassadors may include:

Individuals from CTA member companies
Professionals working within the cannabis, hemp, or related sectors
Stakeholders, advocates, and supporters who align with the CTA’s mission
Individuals who actively encourage engagement with the Association

Ambassador recognition is granted indefinitely, subject to maintaining professional standards.

Recognition and Benefits

CTA Ambassadors receive:

An official Certificate of Recognition
The ability to use the CTA Ambassador title in a professional context
Recognition on CTA platforms where appropriate
Invitations to relevant CTA events and activities
A formal acknowledgement of their contribution to sector development

Expectations and Standards

CTA Ambassadors are expected to:

Act professionally and responsibly when promoting the Association
Uphold the CTA’s commitment to compliance, integrity, and best practice
Support the credibility of the sector
Avoid any actions that could bring the Association into disrepute
Understand that they do not speak on behalf of the CTA unless authorised

Recognising individuals who actively promote professional standards and encourage engagement with the Cannabis Trades Association.

How to Nominate a CTA Ambassador

Nominations may be submitted by CTA Directors.

To nominate someone, simply send an email to the CTA outlining:

The nominee’s name and professional background
Their connection to the sector
A short explanation of why they should be recognised as an Ambassador

Nominations are reviewed by the Executive Committee, who determine whether recognition should be granted.

Questions About the Ambassador Programme

For further information about becoming or nominating a CTA Ambassador, please contact the CTA team.